Our empathy and passion for building relationships is encapsulated in Billy + Margot. The logo was borne of Marie Sawles very emotive brief that it had to represent her dog Billy and a butterfly. The + symbol was chosen to represent the nutritional and healthy values of the brand. We created all the packaging, point of sale and other branded material to reinforce the Billy + Margot values with a strong commercial identity. We were fortunate to work closely with Billy + Margot from the beginning of their journey giving them a comprehensive identity that successfully launched them in the marketplace.